More Than Just A Fashion Accessory
Although appearance plays an important role in sunglass selection, many buyers also consider how the product will be used. Plastic frame sunglasses are commonly chosen for large-scale promotions and events, while metal frame sunglasses are often selected when a more sophisticated look is desired. Wraparound sunglasses provide additional side coverage and are particularly popular for outdoor activities where comfort and fit are important.
Accessories can also influence the overall usefulness of the product. Sunglass straps help reduce the risk of glasses being dropped during sport and outdoor activities, while repair kits can extend the lifespan of eyewear by addressing minor maintenance issues. Looking beyond the frame design alone often helps organisations select a product that recipients are more likely to keep and use regularly.
What type of sunglasses are most popular for promotional campaigns?Plastic frame sunglasses remain the most commonly ordered style because they suit a wide range of events, demographics and budgets. Their broad colour selection also makes it easier to match campaign branding.
What are the advantages of metal frame sunglasses?Metal frame sunglasses often provide a lighter feel and a more refined appearance than many plastic styles. They are commonly selected for corporate promotions, hospitality businesses and premium gift programs.
When should I choose wraparound sunglasses?Wraparound sunglasses are best suited to outdoor activities where additional side coverage is beneficial. They are particularly popular for cycling, fishing, boating, motorsport and outdoor recreation.
Do promotional sunglasses need to comply with Australian standards?Many organisations prefer sunglasses that comply with relevant Australian standards and provide appropriate UV protection. This can be especially important when the products are intended for prolonged outdoor use.
Where is the best place to print a logo on promotional sunglasses?The outside of the arms is the most common branding position because it remains visible when the sunglasses are being worn. Larger logos are often easier to reproduce on wider plastic frames than on slim metal frame designs.
What promotional products pair well with sunglasses?Sunglass straps, sunscreen, beach towels, beach bags and hats are commonly combined with sunglasses in outdoor event packs, tourism promotions and summer campaigns.
Sales Tip: Don't overlook the accessoriesA tip from Anne on our sales team:
Sunglass straps are often treated as an afterthought, but they can significantly improve usability for boating, fishing, sport and outdoor recreation. In some environments they may be used just as often as the sunglasses themselves.
More Than Just A Summer Giveaway
While sunglasses are commonly associated with summer promotions, many styles are used throughout the year. Plastic frame sunglasses suit a wide range of campaigns and events, metal frame sunglasses offer a more refined appearance, and wraparound sunglasses remain popular for sport, boating and outdoor recreation. Sunglass straps and accessories can further extend the usefulness of the product in active environments. When combined with appropriate UV protection and a style that suits the audience, promotional sunglasses can become a product that recipients use regularly rather than only occasionally. If you'd like a recommendation, just reach out — we know this range well.
