The Power of Promotional Key Rings for Your Business Marketing
Your typical key ring isn't just there to hold your keys. It can be a handy way to promote your brand and serve as an excellent giveaway at tradeshows, conferences, conventions, or any other promotional event where you want to leave your name and contact information with potential customers or clients.
If you want to find out how custom key rings can be an effective marketing tool for your business, take note of these things marketers don't know about promotional key rings.
Promotional Key Rings are Awesome
They're super affordable and have a high perceived value. This makes them suitable as gifts for employees, clients, and prospects.
Besides, they're relatively easy to customise and have a long shelf life, so your brand will be promoted for years.
Where to Buy Them
The first step is finding a reputable supplier. There are vital things to look for: high-quality materials, low minimum order quantities, and fast turnaround times.
Once you've found a supplier (like us) you can trust, it's time to decide what type of keyring you want. The most popular options are plastic, metal, and leather. Each has its benefits and drawbacks, so choosing the one that best fits your needs is essential.
Plastic is lightweight, which makes it easy to carry around in pockets or purses. Metal key rings are more durable and longer lasting than other options. And leather might be the right choice if you're looking for something with an upscale feel or classic style. Leather also offers excellent grip — great for wet hands from rain or snow.
Next, determine the shape of your promotional key ring — round, oval, or heart-shaped. You can even get them custom shaped by sending a sketch to your supplier.
Lastly, pick out some text or logo on the keyring's surface. Consider how long you want this promo item to last before adding any your branding because some types of keyrings the branding will wear off faster than others over time.
Reasons Why They Work
- They're Inexpensive - A key ring is a very affordable promotional item that you can use to promote your brand or business.
- They're Customisable - You can have key rings made to order with your company logo or message.
- They're Useful - People use key rings daily to hold their keys, making them an obvious way to promote your brand. When people leave home in the morning, they take their keys, put them on the key ring, and forget about it until they return home. When they do go out in public, what does everyone see? The corporate logo is prominently displayed for all to see.
Conclusion
While key rings may seem like a small and insignificant promotional item, they can be powerful marketing tools. They can promote an upcoming event or holiday and any other promotional product. They work well with larger companies because people tend to have many keys on their key rings. The company name is more visible than it would be on most other products.
With these benefits in mind, it's no wonder many businesses give out promotional key rings for trade shows and events. In the end, when used correctly, key rings offer unique advertising opportunities to help make your business stand out from the competition.