How Branded Hand and Body Lotion Can Help Your Business
When most people think of marketing their business, they think of large expenditures like website design and social media advertising. However, many small businesses have successfully leveraged hand and body lotion as an effective marketing product. It’s surprising how much impact this simple, everyday product can have on your marketing campaigns and brand awareness, especially when you know how to use it correctly. Here are some tips to help you start using hand and body lotion in your marketing today.
They are proven practical gifts
Our lotions are gifts with purchases that can entice customers to spend more — and we don’t mean with cash. How? By offering a sample of one of our best-selling products, you help clients try it before buying so they become familiar with your work and return for more in the future. They will also promote your brand by giving it away as gifts to their friends, family members, business colleagues, etc.
They come in different sizes
The most common size is small enough to fit your pocket, purse or car visor. This makes them easy to have on hand and use for yourself throughout the day. Additionally, their smaller size means you won’t have to worry about spending too much on a larger quantity of lotion when you run out; just stock up on more of these little containers. In fact, you can even buy sets that contain dozens of tiny bottles of lotion so you can give them away at events as party favours or even sell them as single-use samples during festivals like street fairs and music concerts.
They have many uses
The lotion has a primary purpose: it's moisturising. That said, countless ways to use hand and body lotion go beyond basic skin care. For example, you can use a travel-sized bottle in your car as an air freshener. You can also give away lotion bottles with your business logo as marketing products at tradeshows or conferences. And you can offer free lotion samples for customer reviews on popular sites like Yelp or Google. This can be extremely helpful for new businesses trying to get their name out there.
They come in different scents and textures
One of the great things about hand and body lotion is that different kinds are available. If you want to give out a smaller sample or use them as a reminder of your brand while your customer isn’t around, consider small bottles that can be slipped into purses or pockets.
No matter which type you choose for marketing, people love receiving samples of products they can use, not just promotional items that aren’t very useful outside of advertising. That makes these convenient mini-bottles perfect for giveaways at events or fundraisers, where people will take time to appreciate each product they receive.
You can customize them with labels, logos, etc.
Since hand lotion is an inexpensive gift, you can use them as a giveaway at networking events. They’re also great to pass out to employees or clients for special occasions such as birthdays, Mother’s Day, Father’s Day, etc. You can even customize them with labels or logos. This is a great marketing technique that not many people are doing.