5 Tips for a Successful Rebrand of Promotional Products
You’ve worked hard to establish yourself as an authority in your field and a leader in your market, but what about your company name? Does it resonate with people and represent you accurately? Are you happy with the logo that has become synonymous with your business? If the answer to either of these questions is no, you may be due for a rebranding. This is where promotional products can help, especially if you’re expanding or preparing to move into new markets or even just want to freshen up your image.
Here are five tips to help guide you through the process of rebranding.
1. Set Yourself up for Success
Are you thinking about rebranding your promotional products? Here are five tips for setting yourself up for success.
- Do your research. Know your audience and what type of products they would respond to.
- Plan ahead. A successful rebrand takes time, so start planning well in advance.
- Keep it consistent. Consistency is key in branding, so ensure your new branding is applied consistently across all touchpoints.
- Be creative. Use your rebrand as an opportunity to be creative and think outside the box.
- Spread the word. Once you've launched your new brand, make sure to promote it through marketing and PR efforts.
2. Research is Key
When it comes to rebranding your promotional products, choose your partners wisely. You want to select a company that has experience with successfully executing rebrands. Furthermore, you'll want to consider factors such as cost, turnaround time, and quality of the finished product.
By taking the time to research the right partner, you can avoid costly mistakes and ensure a smooth transition to your new brand identity.
3. Brainstorm Your Options
Plan ahead and give yourself plenty of time to execute your rebrand. Do your research and make sure you understand your target audience. Ensure you are consistent with your branding across all channels.
Make sure your promotional products are high quality and representative of your brand. Get feedback from customers and employees to ensure that your rebrand is successful.
4. Know Exactly What You Want
If you're thinking about rebranding your promotional products, the first step is to know exactly what you want. What are your goals? What kind of message do you want to send? Once you have a clear idea of what you want, the process will be much easier.
5. Choose Your Partners Wisely
To ensure a successful rebrand of promotional products, it is important to choose your partners wisely. First and foremost, you want to ensure that your chosen partner(s) have experience in the industry and are well-connected.
Secondly, you'll want to find a partner who shares your vision and is willing to invest the time and resources necessary to make your rebrand successful. Lastly, be sure to pick a partner who you can trust and who has your best interests at heart. Not that we are biased but we feel Handy Imprints is the perfect fit for this.
Conclusion
If you want to make your brand more recognisable and appealing, rebranding your promotional products may be the key. However, it’s important to have as much information as possible before rebranding any of your products, including how to do it right and some of the challenges you might encounter.